Ben Witkins | About
Hi, I'm Ben Witkins. I am a UX designer based in Encinitas, California.
All of my life, I have loved creating & designing. Whether it's writing a song on guitar, painting with acrylics or designing a website that helps a business achieve its goals, I find immense satisfaction in turning a blank canvas into something that's meaningful for the user.
In 2012, I graduated from the University of Minnesota-Twin Cities with a Bachelor of Arts in Communication Studies. After graduating and working a variety of jobs which included sales, SEO and copywriting, I started to design websites for friends, colleagues and family on a freelance basis. I soon learned that my true passion was user experience design and began a career in UX with Thomson Reuters.
Throughout my career thus far, I have had the opportunity to work on a lot of exciting projects ranging from mobile apps that identify cancer, to the world’s most popular legal software, to trying to improve the DMV experience! I have developed the following skills, such as:
Interaction design (Nielsen Norman Group certified)
Conversion rate optimization
Wireframes & rapid prototyping (Axure, Balsamiq)
A/B testing (Optimizely)
Usability testing & user research
Information architecture & sitemaps
Journey mapping & user flows
User persona development
I am always open to meeting to see if I could help you or your business achieve its goals. I really enjoy coffee.